Sweet land

What is Sweet land?

Tabcorp Holdings Limited, one of Australia’s largest wagering and media companies was also fined more than AU$2.7 million earlier this year. ACMA clarified that Tabcorp had violated telemarketing and spam regulations over a 16-month period. 

It had sent over 217,000 marketing emails and SMS messages within a 16-day window to customers who had explicitly unsubscribed. ACMA regarded the volume and timing of these messages as significant enough to warrant enforcement action. 

In response to the penalties, Dabble Sports has agreed to a two-year court-enforceable undertaking. It has obliged the company to commission an independent review of its compliance systems. Dabble must develop a board-approved plan to implement these changes with appropriate resources.

How to play Sweet land

It now faces a broader question: how should the organisation work when coding is no longer the main constraint?

“We’re doing this 100%,” COO Stefan Grenstad says of Cubeia’s AI-driven development process.

Now, the focus is on what the company does with the additional capacity AI has created. Six months ago, Cubeia’s experiment was essentially about replacing human-written code with AI-generated code.

What is Sweet land?

According to OpenBet, the deal is aimed at strengthening the supplier’s presence in regulated lottery markets and expanding its sportsbook capabilities tailored for Tier 1 operators. 

The deal, subject to regulatory approvals, is expected to be finalised later in 2026.

With the addition of OmniLogic, the supplier expects to “add proven technology, specialist expertise and established customer partnerships that complement our existing capabilities and strengthen our global business”.